Our Story

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HISTORY

We’re named after a mountain—Mt. AFURI, on the east edge of the Tanzawa mountains in Kanagawa prefecture. Legend has it Afuri is the father of Mt. Fuji.
Afuri has long been known for its waters, and in days past, it was considered a sacred mountain of good harvest, and thousands would journey to Mt. Afuri every year in pilgrimage. We like to think we’re bringing sacred Mt. Afuri to the rest of the world. The mountain provides us with a kind of philosophy. It can be a little tricky to translate it literally from Japanese, but let’s just call it “Higher.” We push higher in everything we do—everything, from pickling to serving—and we intend to reach for excellence as long as we are AFURI. Mt. Afuri remains—straight, honest, steadfast, dependable. That’s our aim. One ramen. One staff. Always higher
 

OUR RAMEN

AFURI ramen is different from ramen you’ve had elsewhere. It’s lighter, refreshing—even a little delicate. We’re particular about all our ingredients—but there’s one ingredient in particular that makes AFURI ramen special. We make our signature ramen with yuzu, a small yellow citrus fruit native to Asia. We splash it in our fresh chicken broth and we garnish it on top, too. It adds a touch of freshness to our ramen and pairs perfectly with our broth and charcoal-grilled pork. We think of it as a thoughtful, refreshing update on everything that makes ramen so great.
 

It all started when…

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